Articles (30)
Are Your Samples Representative? Understanding the Difference Between Confidence Interval and Confidence Level
How do you account for sampling error? Understand terms like confidence interval vs. ...
Product Testing Research: The Science Behind Successful Product Launches
When done methodically, product testing research can uncover flaws, highlight strengths, ...
What Matters Most to Your Customers? MaxDiff Analysis Will Tell You
Learn how MaxDiff analysis can help you prioritize features by quantifying user ...
Dethrone Your Competition with Product Benchmarking
Product benchmarking is the process of comparing your products to your competitors’. ...
Spend Less, Sell More: How Customer Insights Analysis and Cost Savings Go Hand-in-Hand
Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...